Like many of you I spent tonight watching the Electronic Arts Pre-E3 Event “EA Play” to get a glimps at what EA has planned for us in the following months.
I have to admit that I didn’t expect a lot from EA since my personal opinion about most EA games is that their marketing department is the biggest reason of their success. All or at least most of the games published by EA have incredible teasers and trailers but for some reason they almost always don’t come close to those expectations when I play them myself.
EA community events to support charities
In case you missed the event or just didn’t bother to watch, you also might be unaware that Electronic Arts announced that they are going to create a new “incentive”. So when they where saying that community events in Battlefield 4, Fifa 2016 and other games are going to lead to donations to a total of five different charities I was actually impressed for a moment until they finished their presentation saying that there is going to be a donation of one million dollars.
Don’t get me wrong, one million is certainly a lot of money for most charities and for sure for 99.99% of the players following EA’s event but if you think about it a little longer and believe the numbers they announced it’s just ridiculous. There is apparently a total of 60 million Battlefield 4 players out there, so even if we’d assume that 30% of those players got BF4 for “free” through their EA Access it would still leave a total of 40 million players that bought the game, and again that’s only Battlefield 4 not considering all the other games EA published. So if they’d only donate 0.50$ of each copy of Battlefield 4 sold it would already be 15 times the amount the are actually donating now. If you followed the event from the beginning, you’d perhaps also remember the price money they announced for next years Madden NFL championship which is also going to sum up to one million dollars.
Additionally to that I wonder how much money they paid all the celebrities they had showing up at the event like Snoop Dogg and many others. So to sum that up, for me it just looks like a huge marketing stunt to fool people who are not able to put the amount of one million dollars into relation to the size of a company like Electronic Arts.
EA Originals and their first title “Fe”
Another thing that got announced was “EA Originals” which seems to be an easy way for smaller game developers to team up with EA and ensure that their games reach more people and hopefully have more success. I like the idea but looking at the whole thing from a business perspective I assume EA isn’t doing any charity there either but just enslaving ehm… ensuring those small developers are bound to them in case there small games end up being a huge success. Anyway it’s good for us players as it’s going to ensure that we are getting more games in the future.
I’m starting to feel bad about this post, cause so far there wasn’t a lot of positive from my side to say about the announcements EA made, but I can’t help it, and I’m just gonna say it as it is, or at least as I think it is. “Fe” the game the picked as first title to show from the EA Originals series seems to be a nice game, but doesn’t deliver the emotion the first trailers of “Unravel” for example delivered and if I’d have to sum it up, the only thing I can say is that it somehow reminds me of “Super Mario” on the old Nintendo 64, but upscaled to 1080p/2160p and with less colors, but check it out yourself in this gameplay video published by Electronic Arts on their YouTube Channel.
As always that’s just my humble opinion and there might be a lot of gamers out there who would really enjoy to play a game like that, I’m just saying that I’m quite sure not one of them.
The whole event was pretty much as I expected it to be. Battlefield 1 looked amazing in their 64 player PC livestream, even though I’d wonder what specs those PCs had to be able to show all the details of the newest game within the Battlefield universe. Besides that the yearly FIFA game got announced, now also using Frostbite engine. And last but not least Titanfall 2 got presented with a single player campaign and… wait for it… a grappling hook in multiplayer. I’ve to be honest even though I own a copy of Titanfall for the Xbox One I never played it, but if I may believe some of my friends the new game looks nothing better than part one did. So to sum it up, overall it was nice to watch, but mostly because of the people I watched it with, but didn’t bring up any great and/or unexpected news for me. I hope the next few days watching E3 are going to be more compelling.